The Story Behind the Name

Inspired by the intersection between nature and literature, Amroth is an homage to Founder Karl Petersson’s commitment to a more sustainable, inventive future.

While Amroth is headquartered along the sandy shores of Manhattan Beach, California, the name itself crosses oceans, much like Amroth’s products, to the cliffs of Amroth Beach in Wales — an act symbolic of the company’s carbon-neutral design for digital distribution. This connection to the sea can also be found in Amroth’s logo, further upholding its environmental initiatives.

In just a short period of time, Amroth has gained recognition for its forward-thinking approach in an otherwise traditional industry, establishing itself as a high climber — a literal translation of the word Amroth in Tolkien literature. Yet the company’s connection to the literary legend transcends just the name itself.

Rock bands like Led Zeppelin oft-used Tolkien for inspiration, just as Amroth partners with rock bands to distribute new beverage products. In the tech world, many Silicon Valley powerhouses have used Tolkien names, just as tech-based company Amroth took its moniker with the same literature-inspired approach.

Thus, Amroth represents association. Nothing is disconnected, much like the seas Amroth journeys to reach its intended retailers and consumers, or even the tech and music ties it has so auspiciously formed. In essence, Amroth is a name of many meanings — and a company of even more possibilities.